FC Inter Milan: "Being relevant at the right moment and in the right territory" (Luca Adornato)

"90% of our social following comes from outside Italy. We also have academies in 15 countries around the world and Inter Clubs across 70 countries. We can orchestrate these different activities in order to be relevant at the right moment and in the right territory, according to the interests of the people we want to engage with. One example is our presence in New York (USA) in July, where we took part in Fanatics Fest, one of the most important festivals dedicated to sport in the world, for the second year in a row, and where we launched our away jersey, which we developed with Nike and which is inspired by baseball culture," Luca Adornato, brand and marketing director of FC Inter Milan (Serie A Enilive), told News Tank on 28 September 2026.

"The ability of a football club to increase…