NBA: Bloom Energy, Alibaba and Paze become Sixers, Nets and Suns jersey sponsors from 2026-27

Bloom Energy (energy solutions), Alibaba Group (e-commerce, technology and cloud services) and Paze (digital payments) become the jersey patch sponsors of the Philadelphia 76ers, Brooklyn Nets and Phoenix Suns respectively from the 2026-27 NBA season, the three franchises announced on 28 September 2026. All three partnerships are multi-year agreements.

In Philadelphia, Bloom Energy also becomes the jersey patch sponsor of the Delaware Blue Coats, the Sixers’ G League affiliate. The two partners also plan a seven-figure investment in community initiatives across the Philadelphia region and Delaware. Bloom Energy operates its second-largest manufacturing facility in Newark (Delaware), near Philadelphia, and employs nearly 1,200 people in the state.

The value of the agreement has not been disclosed. According to US business publication Sportico, however, it is the NBA’s second-most valuable jersey patch deal, behind the agreement signed in June 2026 between the Golden State Warriors and Iren (cloud infrastructure for artificial intelligence), valued at more than $50m per season. The Los…