Olympique de Marseille: "Football sans filtre", a new brand universe developed with Leroy Tremblot

Olympique de Marseille (Ligue 1 McDonald's) has unveiled "Football sans filtre" (Football Unfiltered), a new brand universe developed with brand design agency Leroy Tremblot (The Fan Syndicate), on 6 October 2026.

The branding comes a few months after the unveiling of the French club’s new logo and colour palette, both designed in-house, in early April 2026. "The central challenge: to make Marseille’s culture tangible and desirable on a global scale, without ever smoothing out its authenticity. The objective is to transform a club whose strength is deeply rooted in its local identity into a global brand, capable of resonating with younger generations and an audience that extends beyond football," according to Leroy Tremblot.

The new brand universe notably includes a typeface designed…