Olympique de Marseille: "Football sans filtre", a new brand universe developed with Leroy Tremblot

Olympique de Marseille (Ligue 1 McDonald's) has unveiled "Football sans filtre" (Football Unfiltered), a new brand universe developed with brand design agency Leroy Tremblot (The Fan Syndicate), on 6 October 2026.

The branding comes a few months after the unveiling of the French club’s new logo and colour palette, both designed in-house, in early April 2026. "The central challenge: to make Marseille’s culture tangible and desirable on a global scale, without ever smoothing out its authenticity. The objective is to transform a club whose strength is deeply rooted in its local identity into a global brand, capable of resonating with younger generations and an audience that extends beyond football," according to Leroy Tremblot.

The new brand universe notably includes a typeface designed specifically for the club, "drawing on Marseille’s character, the local light, the coastline and the Mediterranean way of life." Branding elements reflecting this universe will be rolled out at the CEPAC Vélodrome, at the Robert-Louis-Dreyfus training centre and at OM's new administrative headquarters…