Newcastle United: St. James' Park logo also modernised, a week after the club crest

News Tank Football - Paris - News #456257 - Published on 07/10/26 at 14:00
©  Newcastle United FC
The new visual identity of St. James' Park, Newcastle's stadium - ©  Newcastle United FC

Newcastle United FC (Premier League) unveiled a new visual identity for their St. James' Park stadium (52,729 seats) on 7 October 2026. It has been installed in front of the Milburn Stand.

The new design "takes its shape from the stadium's iconic cantilevered roof, a unique part of the Newcastle upon Tyne skyline," the club said. The new logo replaces the one introduced a decade earlier, which featured an aerial view of St. James' Park in black, white, silver and gold.

"Why does the stadium need its own brand? Because while St. James' Park is the beloved home of our teams, it's also about much more than matchdays. Every year, it hosts thousands of meetings, events, celebrations and conferences, and it welcomes global music stars and international sports — including the upcoming Euro 2028…

©  Newcastle United FC
The new visual identity of St. James' Park, Newcastle's stadium - ©  Newcastle United FC

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