UEFA: agreement extended with Betano (sports betting), which becomes 10th global sponsor of Euro 2028

News Tank Football - Paris - News #456284 - Published on 07/10/26 at 15:00
©  UEFA
The Betano logo during the Euro 2024 final at the Olympic Stadium in Berlin - ©  UEFA

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has extended its agreement with UEFA to become an official partner of Euro 2028, the governing body announced on 7 October 2026.

The bookmaker became the first company in the sports betting sector to become a global sponsor of a European Championship for the 2024 edition of the competition. Betano subsequently extended its partnership with UEFA to become a sponsor of the Europa League and Conference League for the 2024-2027 rights cycle (three seasons), succeeding bookmaker bwin (Entain plc), which was engaged for the 2021-2024 period. Another bookmaker is also a global sponsor of the Champions League for the 2024-2027 cycle: British online gambling operator bet365.

Betano is the 10th brand to sign up as a global sponsor…

©  UEFA
The Betano logo during the Euro 2024 final at the Olympic Stadium in Berlin - ©  UEFA

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