NBA: Nestlé (Milo, Nescau and Nesquik) to become official partner across 21 markets from 1 January 2027

News Tank Football - Paris - News #456326 - Published on 08/10/26 at 09:00
©  D.R.
Nestlé will become an official partner of the NBA from 1 January 2027 - ©  D.R.

Nestlé, a multinational food and beverage company, has become an official partner of the NBA through its Milo, Nescau and Nesquik brands under a multi-year agreement that will come into effect on 1 January 2027, the two parties announced on 7 October 2026.

The partnership will be activated across 20 markets at launch, including France, before the Philippines joins in October 2027. It marks "Nestlé's largest international brand collaboration to date," according to the Swiss group, whose KitKat brand (chocolate bars) has been an official partner of Formula One Group since 2026.

As part of the agreement, the three brands will notably be associated with several NBA youth basketball development programmes and platforms: Jr. NBA/Jr. WNBA (global youth basketball participation and development…

©  D.R.
Nestlé will become an official partner of the NBA from 1 January 2027 - ©  D.R.

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