Bundesliga: Coca-Cola (soft drinks) extends as premium partner of Borussia Dortmund beyond 2026-27

The Coca-Cola Company, an American drinks manufacturer, has extended as premium partner of Borussia Dortmund (Bundesliga) "ahead of schedule and on a long-term basis", with the partnership being expanded to the women's team (Google Pixel Frauen-Bundesliga) for the first time, the club announced on 5 October 2026.

The American group has been a partner of BVB since the 2019-20 and ranks third in the club's sponsorship hierarchy, alongside ten other brands. The company had already extended its agreement over the 2025-2028 cycle (three seasons), on 10 June 2025, and will also activate this partnership through its Powerade isotonic drink brand.

"The early extension of the contract underlines the mutual trust and shared commitment to high-performance sport, team spirit and sustainable…