Ligue 1 McDonald's: L’Oréal signs 1st football club sponsorship deal with Paris Saint-Germain (2026-2028)

News Tank Football - Paris - News #456560 - Published on 09/10/26 at 10:00
©  Paris Saint-Germain
L’Oréal Group, official partner of Paris Saint-Germain until 2028-29 - ©  Paris Saint-Germain

French cosmetics manufacturer L’Oréal Groupe has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for two seasons, covering the 2026-2028 cycle, the club announces on 8 October 2026.

This is L’Oréal Groupe's first sponsorship deal with a football club, although its L’Oréal Paris subsidiary has been associated with Arsenal FC since the 2025-26 season. The partnership will notably be activated through the Vichy Laboratoires brand, which specialises in dermocosmetic products and becomes the official skincare and haircare partner of PSG's men’s first team.

The brand’s products will be made available to players at the PSG Campus (Poissy, FRA) and at the Parc des Princes (Paris, FRA). Portugal international Vitinha, who plays in midfield for Paris Saint-Germain, has been a…

©  Paris Saint-Germain
L’Oréal Group, official partner of Paris Saint-Germain until 2028-29 - ©  Paris Saint-Germain

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