Tennis: Adobe (software) named official Australian Open partner from 2027

News Tank Football - Paris - News #456857 - Published on 12/10/26 at 17:45
©  Tennis Australia
Adobe to be an official partner of the Australian Open from 2027 - ©  Tennis Australia

Adobe, an US software company, has become an official partner of the Australian Open Tennis Championships from the 2027 edition under a multi-year agreement to be implemented in phases, Tennis Australia, the Australian announced on 12 October 2026.

Under the agreement, Adobe has become the tournament's "official AI marketing and creativity partner". Spectators attending the tournament will benefit from Adobe CX Enterprise, a customer experience platform launched by the company in April 2026. "Tennis Australia wants Australian Open spectators to spend less time on screens, and more time enjoying the event itself. They will be guided towards matches, dining options and activities tailored to their needs and interests," Tennis Australia said.

"This partnership will help shape the next…

©  Tennis Australia
Adobe to be an official partner of the Australian Open from 2027 - ©  Tennis Australia

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