UEFA: Relevent to replace CAA Eleven as marketing agency for national team competitions (2028-2036)

News Tank Football - Paris - News #457023 - Published on 13/10/26 at 17:00
©  UEFA Euro 2024 / X
Spain, Euro 2024 winners - ©  UEFA Euro 2024 / X

UEFA has appointed Relevent Sports Group as the exclusive marketing and sales partner for its national team competitions, including the European Championship and the Nations League, for the 2028-2036 period (two cycles), the European governing body announced on 13 October 2026.

Relevent will replace Swiss agency CAA Eleven, which has been responsible for commercialising these rights since 2012. "CAA Eleven remains responsible for the marketing of UEFA’s national team football portfolio up to and including Euro 2028 and remains responsible for the account management of UEFA’s commercial partners for those competitions," the European confederation added.

The US company is already a partner of UEFA for the global commercialisation of the commercial rights to six of its club competitions…

©  UEFA Euro 2024 / X
Spain, Euro 2024 winners - ©  UEFA Euro 2024 / X

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