France / LFP: blurred shirt names to raise awareness of eye health with main partner Essilor (optics)

The Ligue de Football Professionnel (LFP) and its main partner Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), have unveiled an eye health awareness campaign held alongside World Sight Day on 8 October. Designed with the agency Sportfive, the campaign will be rolled out for Matchday 7 of Ligue 1 McDonald's and Matchday 9 of Ligue 2 BKT, from Friday 16 to Sunday 18 October 2026.

Built around the theme of blurred vision, the campaign will cover four matches over the weekend and involve eight clubs across France, in both Ligue 1 and Ligue 2. Blurred elements will appear during the key moments of the matches and on the LFP’s digital channels "to remind the public of the importance of good eye health and encourage them to have…