France: Dentsu Aegis Network will market title sponsorship of Ligue 1, Sport&Co will market Ligue 2

The international communications agency Dentsu Network Aegis will be responsible for marketing the title sponsorship rights of Ligue 1, announced the French LFP on 29/06/2015.

"Within our network, this mission will notably be handled by psLive, our sports marketing and brand activation arm in Europe, and by Dentsu sports, a major player in the sale of sports rights in the world. We believe that the addition of these forces will make our collaboration with the LFP immensely fruitful," stated Thierry Jadot, the president of Aegis Dentsu Network France, Benelux, Israel, North Africa and the Middle East. Orange, the French telecommunications conglomerate, was the title sponsor of "Ligue 1 Orange" and "Ligue 2 Orange" from 2002 to 2006.

The agency Sport&Co, which is owned by the Heptacom group, will market the title sponsorship of Ligue 2, also announced the French LFP on 29/06/2015. "Ligue 2 presents many advantages: historical brands, a geographically even spread of teams throughout the country which would allow activations of loyal fans in a wide array of different areas. Sport&Co…