Deal Tracker: Bayer Leverkusen, SS Lazio, Atlético de Madrid… the latest sponsorship deals in football

News Tank Football - Paris - Data #457416 - Published on 16/10/26 at 12:00
©  Club Atlético de Madrid
DAZN Bet, official sponsor of Club Atlético de Madrid - ©  Club Atlético de Madrid

• Groupama Assicurazioni, the Italian subsidiary of French insurance and banking group Groupama, has extended as premium partner of Genoa CFC and SS Lazio (Serie A Enilive) for the 2026-27 season.

• Vueling, a Spanish airline belonging to the British group International Airlines Group, has extended its partnership with Athletic Club Bilbao (LALIGA EA Sports) to become the club's sleeve sponsor over the 2026-2030 cycle (four seasons). The two parties have been working together since the 2018-19 season, with Vueling becoming the club's first-ever shorts sponsor in April 2024.

• DAZN Bet, the British OTT platform DAZN’s sports betting service, has become an official sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2026-27 season onwards. The partnership will see DAZN Bet create…

©  Club Atlético de Madrid
DAZN Bet, official sponsor of Club Atlético de Madrid - ©  Club Atlético de Madrid

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