Think Sport: "An economic impact of between €100m and €200m for the NFL Paris Game" (Brett Gosper, NFL)

"The economic impact of the NFL Paris Game (at the Stade de France, on 25 October 2026) will not be lower than the impact generated by the game in Madrid (ESP) in 2025 (over €70m). According to ticketing, many more Americans want to come to Paris than to Madrid. In Melbourne (AUS), the economic activity generated by the game was estimated at $200m. The impact in Paris will therefore be somewhere between €100m and €200m. Around 10% of spectators will come from abroad, particularly from outside Europe. But this game is for the French. At least 70% of the audience will be French people, many of whom will be discovering an NFL game for the first time," Brett Gosper, head of Europe and Asia-Pacific at the NFL, said on 15 October 2026.

He was speaking at the round table "NBA, NFL: how is US…