Sportel Monaco 2026: "The traditional rights models no longer work" (D. Chira, Mediapro)

"Distribution is fragmented and attention is divided between different ways of consuming content. How can we deliver to the different audiences, on the different platforms, with the different ways of monetising rights? That is what we are here to do. We believe that the traditional rights models we have worked with for many years no longer work. They may still work in certain markets, but we want to build a more global community and bring content to the world," Daniel Chira, head of commercial and rights at Mediapro, said at Sportel Monaco 2026 on 19 October 2026.

He was speaking during a keynote called "Mediapro today: A new chapter" alongside Xavi Perez, head of strategy and operations of the Spanish audiovisual group. Following a year marked by a change in ownership and a staff…