Sportel Monaco: "It's relatively arrogant to say that creators don't produce quality" (P. Pina, YouTube)

"It's relatively arrogant to say that creators don't produce quality. I find it fascinating that people say that, because I could turn on a lot of broadcasting channels right now, and we could have an interesting debate about what is good quality and what is not. I like to believe that viewers understand what good quality is, and they are telling us, regardless, what they really appreciate. You just need to spend more than 10 minutes with a great creator to find out how passionate and careful they are about the content they put out," Pedro Pina, VP EMEA at YouTube, said at Sportel Monaco 2026 on 20 October 2026.

He was speaking during a keynote called "LiveMode, YouTube, and the next era of live sports broadcasting" alongside Thiago Tourinho, partner at LiveMode. In particular, the agency…