Tennis: Fage (dairy products) title sponsor of WTA Finals for four editions (2026-2029)

News Tank Football - Paris - News #457950 - Published on 21/10/26 at 17:00
©  WTA
Fage, title sponsor of the WTA Finals (2026-2029) - ©  WTA

Fage, a Luxembourg-based food company specialising in dairy products, has become title partner and "official yogurt partner" of the WTA Finals, the season-ending tournament of women’s tennis, for four editions covering 2026-2029, the Women’s Tennis Association announced on 20 October 2026. The partnership was brokered by the U.S. Rights Sales group at THE·TEAM, WTA Ventures’ appointed sales agency, in collaboration with Sportfive.

The partnership will begin with the 2026 Fage WTA Finals, to be held in Indian Wells (California, United States) from 8 to 15 November 2026. "As title sponsor of the WTA’s flagship event, Fage will be integrated into the identity and experience of the WTA Finals, with brand visibility across broadcast and venue, product sampling, fan experiences and…

©  WTA
Fage, title sponsor of the WTA Finals (2026-2029) - ©  WTA

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.