LFP: Point.P (building materials) extends as partner of Ligue 1 McDonald’s and Ligue 2 BKT until 2029

Point.P, a building materials distribution brand of the Saint-Gobain group, has extended its partnership with Ligue 1 McDonald’s and Ligue 2 BKT for three seasons, covering the 2026-2029 cycle, the Ligue de Football Professionnel announced on 22 October 2026.

A partner of the Coupe de la Ligue between 1999 and 2016, Point.P has been an official partner of both professional leagues since 2021, ranking third in the LFP’s sponsorship hierarchy alongside two other groups: La Poste and Decathlon. The latter, the official supplier of the competitions’ match balls through its Kipsta brand, will become a major partner (2^nd level) for the 2027-2032 cycle.

The partnership is based on brand visibility, through LED boards in stadiums and content on the LFP’s digital platforms, as well as a…