Global fan economy (sport and entertainment): worth $1.94tn in 2025 (Two Circles)

$1.94tn (€1.649tn) is the value of the "global Fan Economy" in 2025, according to British agency Two Circles, which published “The Fan Economy 2026” (document available for download) on 19 October 2026.

A fan is "a person who shows enthusiasm for one or more works, content, personalities or intellectual properties," according to the data-driven consultancy, sales and marketing agency. While the term "fan" therefore covers all supporters in the world of sport, it is much broader.

The Fan Economy indeed brings together "the total estimated value generated by scripted and unscripted entertainment products in sport, video games, events, recorded music, film, merchandise, attractions, television and streaming," Two Circles said.

The agency estimates the number of fans worldwide at 5.8 billion…