Puma: Arne Arens to succeed Matthias Baeumer as chief commercial officer from 15 November 2026

News Tank Football - Paris - Appointment #458431 - Published on 26/10/26 at 14:00
©    D.R.
Arne Arens - ©    D.R.

Arne Arens has been appointed chief commercial officer and member of the management board of Puma with effect from 15 November 2026, the German brand announced on 22 October 2026. He will be responsible for Puma's "global commercial organisation and marketplace strategy, overseeing the company’s sales activities across all channels and markets worldwide."

He succeeds Matthias Baeumer, who held the position from April 2025 to September 2026. His departure was attributed to "personal reasons."

Arne Arens joins from Unspun, an apparel technology company, where he had been CEO since March 2026. He brings "more than 25 years of international leadership experience" in the sporting goods and outdoor industries, according to the Herzogenaurach-based brand. He previously held senior commercial…

©    D.R.
Arne Arens - ©    D.R.

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