LA28: after Comcast, Honda, Peacock & Intuit, Allianz 5^th brand to secure Olympic venue naming rights

Allianz, a German insurer and global partner of the IOC, has secured the naming rights to the temporary competition venue in Long Beach (California) that will host the Olympic beach volleyball and Paralympic blind football events at the Los Angeles 2028 Olympic and Paralympic Games, the group announced on 26 October 2026. The venue will be named the "Allianz Beach Arena" only during the Olympic (from 14 to 30 July 2028) and Paralympic (from 15 to 27 August 2028) periods.

Located on the seafront, the temporary arena (15,000 capacity) is expected to welcome around 735,000 people throughout the Games, according to Allianz. "Beach Volleyball broke attendance records at Olympic Games Paris 2024, and having the Allianz name on its arena at the LA28 Games is a unique way to bring our brand…