Marketing: tennis player Aryna Sabalenka (BLR) most "bankable" athlete in 2026, according to SportsPro

News Tank Football - Paris - News #458746 - Published on 28/10/26 at 15:00
©  SportsPro
Belarusian Aryna Sabalenka, the most "bankable" athlete in 2026 - ©  SportsPro

The 17th annual ranking of the 50 most "bankable" athletes, compiled by British agency SportsPro and presented by NorthStar Solutions Group (USA) on 27 October 2026, has named tennis player Aryna Sabalenka (BLR) the most "marketable" athlete in 2026, ahead of freestyle skier Eileen Gu (CHN) and basketball player Giannis Antetokounmpo (GRE, Miami Heat). The Belarusian scored 80.95/100, against 76.94 for the Chinese athlete and 74.46 for the Greek.

SportsPro’s scores are based on three pillars: brand equity (45 points), momentum (40 points) and commercial trajectory (15 points). To build a score from these pillars, "the 2026 assessment model reads three things together: the equity an athlete has built, the momentum behind it and the room they still have to grow," as well as "27 defined…

©  SportsPro
Belarusian Aryna Sabalenka, the most "bankable" athlete in 2026 - ©  SportsPro

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