Canal+ / digital: "Reaching new audiences is Sport+’s number one ambition" (Thomas Sénécal)

News Tank Football - Paris - Spotlight interview #458747 - Published on 02/11/26 at 16:00
©  Canal+
Thomas Sénécal - ©  Canal+

"The first feedback on Sport+ is excellent. The first reach data is very good, well above our expectations. Reaching new audiences who are not yet subscribers is Sport+’s number one ambition. It is an additional tool that adds the use of our wonderful platform, the Canal+ app, to the discovery of the Canal+ editorial experience," Thomas Sénécal, sports director of the Canal+ group, told News Tank on 26 October 2026.

The executive discusses Canal+’s digital strategy for the competitions whose media rights the group holds. Sport generated 6 billion views on Canal+’s social media accounts in 2025-26, up 2 billion on 2024-25. The broadcaster is multiplying formats: original productions, shows, inside formats, match highlights, short-form content, sportainment events and the launch of the free…

©  Canal+
Thomas Sénécal - ©  Canal+

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