Borussia Dortmund: "fan mode" launched to encourage supporters to use smartphones less at the stadium

News Tank Football - Paris - Initiative #458763 - Published on
©  Borussia Dortmund
The "fan mode" launched by Vodafone and Borussia Dortmund, available via the club’s app - ©  Borussia Dortmund

Borussia Dortmund (Bundesliga) and its main shirt sponsor, telecommunications operator Vodafone, have launched a "fan mode" in the German club’s app to encourage supporters to use their smartphones less at the stadium, the two parties announced on 23 October 2026.

Available since the match against Eintracht Frankfurt (1-1) on 24 October, the feature rewards supporters who unlock their smartphones the least during matches, through a points system that allows them to win prizes (signed shirts, gift cards). "It works similarly to airplane mode, which many are already familiar with from everyday life. With a simple tap, fans can switch off and immerse themselves completely in the game. As long as the screen remains locked, fans earn points minute by minute throughout the match," the German…

©  Borussia Dortmund
The "fan mode" launched by Vodafone and Borussia Dortmund, available via the club’s app - ©  Borussia Dortmund

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