Premier League: Taittinger (champagne) official partner of Newcastle United FC from the 2026-27 season

News Tank Football - Paris - News #458771 - Published on 29/10/26 at 09:00
©  Newcastle United FC
Taittinger, official champagne partner of Newcastle United FC - ©  Newcastle United FC

French champagne house Taittinger has become an official partner of Newcastle United FC (Premier League) under a multi-year agreement starting in the 2026-27 season, the club announced on 27 October 2026.

As the club's official champagne partner, Taittinger will be served in several VIP areas of St. James' Park, including premium hospitality suites, executive boxes and at selected club events. "The announcement follows a £10m investment in a major hospitality transformation at St. James' Park over the summer, designed to deliver world‑class service and an enhanced guest experience," the club said.

In football, Taittinger has also been associated with FIFA since 2013. The French brand extended its partnership for a further six years (2024-2030) on 25 June 2024, under an agreement covering…

©  Newcastle United FC
Taittinger, official champagne partner of Newcastle United FC - ©  Newcastle United FC

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.