FIFA: McDonald's (fast food) ends World Cup sponsorship after 32 years and nine editions

News Tank Football - Paris - News #458885 - Published on 29/10/26 at 11:00
©  FIFA
McDonald’s has been an official sponsor of the World Cup since 1994 - ©  FIFA

American fast-food chain McDonald's has ended its sponsorship agreement with the FIFA World Cup, Morgan Flatley, the brand’s marketing director, confirmed to Australian media outlet B&T on 27 October 2026.

McDonald’s had been an official partner of the World Cup since the 1994 edition, held in the United States, under an agreement estimated at $40m (€34.5m) per year over the 2023-2026 cycle. The decision ends 32 years of collaboration between the two parties.

Ian Borden, McDonald’s chief financial officer, had indicated mixed results for the group’s 2026 World Cup campaign when presenting its second-quarter financial results on 4 August 2026. "While the campaign provided a lift to the business and generated excellent system excitement, the campaign underperformed versus our…

©  FIFA
McDonald’s has been an official sponsor of the World Cup since 1994 - ©  FIFA

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