Deal Tracker: Brentford, Olympique de Marseille, VfB Stuttgart… the latest sponsorship deals in football

News Tank Football - Paris - Data #459052 - Published on 30/10/26 at 12:00
©  Newcastle United FC
Taittinger, official champagne partner of Newcastle United FC - ©  Newcastle United FC

• American fast-food chain McDonald’s has extended its partnership with Olympique de Marseille (Ligue 1 McDonald's) and will serve as official supplier from the 2026-27 season onwards.

• Brentford FC (Premier League) has entered a partnership with US technology group Hewlett Packard Enterprise (HPE) to improve the digital experience of supporters at the Gtech Community Stadium (17,250 capacity).

• VfB Stuttgart (Bundesliga) has extended its partnership with Novafon, a German manufacturer of recovery equipment and muscle pain treatment devices, for the 2026-27 season.

• French champagne house Taittinger has become an official partner of Newcastle United FC (Premier League) under a multi-year agreement starting in the 2026-27 season. As the club's official champagne partner, Taittinger will…

©  Newcastle United FC
Taittinger, official champagne partner of Newcastle United FC - ©  Newcastle United FC

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