UEFA: 4th edition of "Champions Innovate" programme launched to enhance fan mobility experience

News Tank Football - Paris - News #459271 - Published on 02/11/26 at 15:00
©  UEFA
4th edition of UEFA’s "Champions Innovate" programme, in collaboration with Club Atlético de Madrid - ©  UEFA

UEFA has launched the fourth edition of its "Champions Innovate" programme, in partnership with Club Atlético de Madrid (LALIGA EA Sports), to "help enhance the mobility experience of fans" at the 2026-27 Champions League final, scheduled to take place at the Estadio Metropolitano (70,813 capacity) in Madrid (ESP) on Saturday 5 June 2027.

Rolled out by UEFA through its Innovation Hub since the 2023-24 season, the programme brings together the host cities of the competition’s final, the European governing body’s partners and local startups to address specific challenges "to ensure the event leaves a lasting and positive impact," UEFA said.

This fourth edition, supported by Atleti Lab, the innovation engine of the Madrid club, has three aims:
• to find innovative solutions to challenges…

©  UEFA
4th edition of UEFA’s "Champions Innovate" programme, in collaboration with Club Atlético de Madrid - ©  UEFA

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