Premier League: Mansion (gaming and casinos) becomes shirt sponsor of AFC Bournemouth for 2015-16

Mansion Group (online gaming and casinos) will be the shirt sponsor of AFC Bournemouth (Barclays Premier League) for the 2015-16 season, announced the club on 30/06/2015. The partnership was negotiated by the sports marketing agency SportQuake.

The group wants to give exposure to its main brand MansionCasino.com. It will benefit from visibility on the LED advertising boards and on the club's website. Different activations will also be implemented to increase awareness of the company. Mansion was the shirt sponsor of Tottenham Hotspur FC (Barclays Premier League) from 2006-07 to 2009-10. That contract was estimated at £34m (€49.6m), or £8.5m (€12.6m) per season.

Mansion replaces the Russian company Energy Consulting (audit, finance, consulting), the shirt sponsor of AFC Bournemouth, promoted from the Championship after the 2014-15 season. The 2015-16 season will be the first time in the club's history that AFC Bournemouth have played in the Premier League.

• AFC Bournemouth were the champions of the 2014-15 English Championship.
  • The club had an average attendance of 9,952.