Bayern Munich: 630 million video views on social media thanks to Harry Kane’s Ballon d’Or

FC Bayern Munich (Bundesliga) recorded a record 630 million video views across their various social media channels in one week, the club announced on 2 November 2026, i.e. seven days after their English striker Harry Kane was awarded the 2026 Ballon d’Or on 26 October.

"From the ceremony in London to the Bundesliga home match against Borussia Dortmund, we published more than 1,200 pieces of content on social media and the club’s own digital platforms. The content generated unprecedented momentum on our channels:
• 80 million interactions with the published content - more than 73 million on Monday and Tuesday alone, a new all-time record;
• 2.1 million new followers on FC Bayern’s social media channels;
• more than 15,000 congratulatory messages from 166 countries and in more than 25…