NFL: Hyundai (automobiles) becomes a partner of the League until 2019 for €45m per year

The Korean car manufacturer Hyundai will replace the US automobile manufacturer General Motors as the automobile partner of the NFL until 2019, announced the company on 29/06/2015.

The contract is estimated at $50m per year (around €45m), twice as much as the previous contract between General Motors and the NFL, according to the American sports pay-TV and media outlet ESPN. Hyundai will use the image and the marketing rights of the NFL for its campaigns and receive visibility on the communication platforms of the NFL. Hyundai will also supply vehicles for the Super Bowl (the final championship game of the league) and other NFL events.

"Hyundai will launch its activation with a major presence during NFL Kickoff activities on 10/09/2015," said the Korean company, on 29/06/2015.

The "pickup trucks" category is not included in the Hyundai contract, and may be marketed separately by the NFL

• The contract with Hyundai does not include the "pickup trucks" category, which notably gives a truck to the MVP…