WTA: partnership with TikTok expanded to increase young fans’ engagement in women’s tennis

The Women’s Tennis Association has strengthened its partnership with social network TikTok to "expand how fans discover and experience women’s tennis," the governing body announced on 2 November 2026. The WTA thus aims to reach "the next generation of tennis fans."

The partnership is based on three key features:
• the "TikTok GamePlan" feature, which brings together official content from "eligible WTA 1000 events, select WTA 500 tournaments and the WTA Finals" to make it easier to discover;
• support for players wishing to develop their presence on the platform;
• the "WTA Creator Club" initiative, which aims to give content creators access to the tour so they can "offer fans an authentic look at life on the WTA Tour, from behind-the-scenes moments to the stories beyond the court."

As part…