FC Bayern Munich: departure of Thomas Glas, director of branding since May 2020

Thomas Glas, director of branding of FC Bayern Munich (Bundesliga) since 2020, is leaving his role, the club announced on 3 November 2026.

He joined the club to take up this position, created specifically for the occasion, after 12 years at German car manufacturer Audi, Bayern's main partner, almost six of them as global director of sports marketing (from July 2014 to April 2020).

At Bayern, "his areas of responsibility included strategic brand management and brand development, brand strategy and design, and brand activation. He was also responsible for events, the FC Bayern Museum, the Kids Club and the Legends," the club said.

The Bavarian club has not announced a replacement as of 3 November 2026.

"Six and a half years shaping and defining the brand" (T. Glas, Bayern Munich)

• "My…