Ligue 1 McDonald’s: more than 7 billion video views in 2026 on digital, vs 3 billion in 2024

News Tank Football - Paris - News #459755 - Published on 05/11/26 at 14:00
©  LFP
Ligue 1 McDonald’s 2026 digital review - ©  LFP

The platforms of Ligue 1 McDonald's and Ligue 1+ total more than 7 billion video views in 2026, vs 5 billion in 2025 (+40%) and 3 billion in 2024, the Ligue de Football Professionnel announced on 5 November 2026.

The LFP said this increase is based on the launch of Ligue 1+, a community of 70 million followers on Ligue 1 accounts worldwide and a growing international audience.

The other platforms of the French football top flight (official Ligue 1 McDonald’s app and website, MPG and Mon Petit Prono) count more than 4 million users who have logged in since the start of the 2026-27 season, according to the LFP.

The publication of these “record” figures comes two days after the launch of the call for tenders on the domestic audiovisual rights to all Ligue 1 matches for the 2027-2032 period…

©  LFP
Ligue 1 McDonald’s 2026 digital review - ©  LFP

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