UEFA: Strauss (workwear) extends partnership to become 11^th global sponsor of Euro 2028

Engelbert Strauss, a German manufacturer of workwear and protective work equipment, has extended its collaboration with UEFA to become a sponsor of Euro 2028, the European confederation announced on 9 November 2026.

"The partnership will play an important role in Strauss's strategy to further develop its presence in the United Kingdom, one of the company’s key international growth markets. Strauss is expanding its presence across all relevant distribution channels, with a particular focus on increasing its physical availability in brick-and-mortar stores. Euro 2028 will provide a major platform for the brand to enhance its visibility, strengthen its position in the British market and engage with new audiences," UEFA said.

Strauss becomes the 11^th global sponsor of Euro 2028 and "will…