Atlético de Madrid: partnership with Sportian focused on sporting performance and fan engagement

News Tank Football - Paris - News #460171 - Published on 09/11/26 at 17:00
©  Club Atlético de Madrid
Oscar Mayo, COO of Club Atlético de Madrid, and Luis Ureta, CEO of Sportian - ©  Club Atlético de Madrid

Sportian, a joint venture between LALIGA and digital transition consulting group Globant, has entered into a strategic agreement with Club Atlético de Madrid (LALIGA EA Sports), the club announced on 6 November 2026.

This collaboration is deployed around two axes:
• sporting performance, with access to Sportian’s "football intelligence platform," which combines data and video to develop training and match strategies;
• the supporter experience, with Atlético de Madrid becoming the first club in the world "to use Sportian’s digital sports technology marketplace platform, enabling us to offer new experiences to our fans through the use of real-time sports data."

Created in 2021 as LALIGA Tech by the Spanish professional league, Sportian became a joint venture with Argentine technology group…

©  Club Atlético de Madrid
Oscar Mayo, COO of Club Atlético de Madrid, and Luis Ureta, CEO of Sportian - ©  Club Atlético de Madrid

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