ATP: Julius Bär (bank) gold partner, sponsor of the Coaches Programme and five tournaments from 2027

Julius Bär, a Swiss private banking group, has become the official wealth management partner of the Association of Tennis Professionals from 2027 under a multi-year agreement, the ATP announced on 9 November 2026.

Under the agreement, Julius Bär becomes the official partner of the "ATP Coaches Programme", an initiative aimed at supporting, structuring and promoting the role of professional tennis coaches. The programme supports more than 230 coaches. "Julius Baer will work with a group of ATP coaches and will have branding on the Coaches Corner at select tournaments, as well as a co-branded Official ATP Coaches Cap worn in the coaches’ box and available through ATP’s official retail channels," the governing body said.

The agreement is complemented by activation on the ATP’s social media…