Italy: Frecciarossa (high-speed train) extends as title sponsor of the Coppa Italia (2027-2030)

News Tank Football - Paris - News #460429 - Published on
©  Lega Serie A
Frecciarossa, title sponsor of the Coppa Italia since the 2021-22 season - ©  Lega Serie A

Frecciarossa, the high-speed train service of Italian rail operator Trenitalia, has extended its title sponsorship of the Coppa Italia for three additional seasons, covering the 2027-2030 cycle, the Lega Serie A announced following its general assembly on 10 November 2026. The competition will retain the name Coppa Italia Frecciarossa.

The brand has been the competition’s title sponsor since 2021-22 and pays an annual €5.5m over the current partnership cycle (2024-2027). Under the agreement, Frecciarossa notably awards a prize at the end of the first and second halves of each season to the two players who recorded the highest average speed (based on tracking data collected using Hawk-Eye technology).

"The assembly also unanimously approved the tenders for the domestic TV rights to the…

©  Lega Serie A
Frecciarossa, title sponsor of the Coppa Italia since the 2021-22 season - ©  Lega Serie A

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