UEFA: agreement extended with Ant Group (payment solutions), 12th global sponsor of Euro 2028

News Tank Football - Paris - News #460455 - Published on 12/11/26 at 13:00
©  UEFA
Ant Group, global sponsor of Euro 2028 - ©  UEFA

Ant Group, a Chinese group specialising in digital financial services and payment solutions, has extended its partnership with UEFA and become a global sponsor of Euro 2028, the European governing body announced on 11 November 2026.

Under this extended agreement, the group becomes the "official payment, wealth management and health assistant partner of Euro 2028", and will feature its platforms Alipay (digital payments), Ant Fortune (wealth management) and AQ (health assistance), as well as its Ant International brand (financial services for businesses).

"Under the partnership, Ant Group will also work with the UEFA Foundation for Children on charity initiatives for children and support UEFA's sustainability strategy driving positive societal change through football. Ant Group will…

©  UEFA
Ant Group, global sponsor of Euro 2028 - ©  UEFA

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