Deal Tracker: Atletico de Madrid, PSG, Real Madrid, UEFA… the latest sponsorship deals in football

News Tank Football - Paris - Data #460649 - Published on 13/11/26 at 12:30
©  Club Atlético de Madrid
Safeguard Global, official partner of Club Atlético de Madrid - ©  Club Atlético de Madrid

• Two UEFA global sponsors have extended their partnerships for Euro 2028: Ant Group, a Chinese group specialising in digital financial services and payment solutions, and Engelbert Strauss, a German manufacturer of workwear and personal protective equipment.

• Safeguard Global, a US-based human resources management group, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) and "will provide operational staff for matchdays at the Riyadh Air Metropolitano and for the development of the Ciudad del Deporte."

• Bentley Motors, a British luxury car manufacturer (Volkswagen group), has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for two seasons, until the end of 2027-28. This is the first sponsorship agreement signed by the brand with a…

©  Club Atlético de Madrid
Safeguard Global, official partner of Club Atlético de Madrid - ©  Club Atlético de Madrid

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