Switzerland: Nissan (automobile) to be a partner of the Swiss Football League in 2015-16

The Japanese carmaker Nissan will be the automotive partner of the SFL for 2015-16 season, announced the Swiss Football League on 01/07/2015. The contract was negotiated by InfrontRingier Sports & Entertainment Switzerland AG, a 50-50 joint venture between the sports marketing company Infront Sports & Media and the Swiss media group Ringier. The joint venture is based in Zug (Switzerland).

Nissan will be displayed on the LED advertising boards at matches of the Raiffeisen Super League (Swiss first division) and the Brack.ch Challenge League (Swiss second division). The centralised marketing platform established by the SFL in 2012 enables its partners to be visible at all matches of the two championships. In addition to advertising boards they will also receive match tickets and hospitality seats, the right to use the brand of the league, as well as numerous other opportunities to promote their company.

• The ten clubs of the Raiffeisen Super League (Swiss first division) achieved a turnover of €665m for the 2013-14 season, revealed a study carried out by the consulting firm Rütter…