Bundesliga: WWK (insurance), acquires the naming rights to the stadium of Augsburg for 10 years

The insurance company WWK, the shirt sponsor of FC Augsburg (Bundesliga), has acquired the naming rights to their stadium for 10 years (2015-16 to 2024-25), announced the club on 01/07/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club.

WWK replaces SGL Carbon, a producer of carbon materials, as the holder of the naming rights to the stadium. SGL paid an estimated €1.3m per season from 2011-12 to 2014-15. While its main competitor, Allianz, holds the naming rights to the stadium of FC Bayern Munich, WWK, based in Munich, has opted to support another Bavarian Bundesliga club.

WWK became FC Augsburg's shirt sponsor for the next three seasons (2015-16 to 2017-18) in April 2015. The contract is estimated at €3m per season, nearly triple the partnership with Al-Ko, the automotive engineering group, which paid €1.2m in 2014-15 to be the shirt sponsor.

• FC Augsburg finished 5^th in the Bundesliga in 2014-15 and will participate in the 2015-16 Europa League.