New Balance has a digital hub with exclusive content about its products and its athletes

The American sports equipment manufacturer New Balance presented the "Beta Hub", an innovative evolving platform on its website, allowing visitors to discover exclusive content on the athletes of the brand, as part of the new "Always in Beta" established by New Balance, the 30/06/2015.

The digital hub is accompanied by a new video entitled "The Storm" with all athletes under contract New Balance in action, in a science fiction scene. Clips of a shortened duration (15 seconds) were made specifically for some sports (football, tennis, American sports).

The digital hub of New Balance

• The digital hub proposed by New Balance can be discovered by scrolling from left to right on the website. The information appears on the model of a futuristic interactive timeline.
• Visitors has the opportunity to click on content related to an athlete, a product or a video.
• The hub currently provides content about: Emma Coburn (USA, athletics), the football division of the brand, Milos Raonic (CAN, tennis), or the latest "Vazee" footwear brand.
• Once the "click" is made, the user has access to a video…