Juventus: adidas formalises its partnership with the clip "No clowns. Just footballers."

The Juventus (Serie A TIM) and adidas, the new kit supplier of the club, have unveiled a video clip entitled "No clowns. Just footballers.", which features three players of the Turin club disguised clowns and removing their costume to present the official 2015-16 kit, on 02/07/2015.

The German brand has replaced Nike as official equipment supplier to Juventus until the end of the 2020-21 season. The total allocation is €139.5m, representing an average of €23.25m per year, excluding bonuses, announced the club in October 2013. adidas will also manage the licensing and merchandising of Juventus products for a fixed remuneration of €6m per year. The contract between Juventus and Nike was estimated at €13.1m per year.

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Partners of Juventus

Major Partners:

• Jeep (automobile, €17m per year for 2015-16 to 2020-21)
• adidas (kit supplier, €23.25 per year…