Nike unveils the video "Find Your Fast" to promote the new shoes "Nike Air Zoom Elite 8"

The US sport equipment manufacturers Nike unveiled the video "Find Your Fast" to promote its new shoe "Nike Air Zoom Elite 8", featuring athletes under contract with the brand as: Kobe Bryant (USA, basketball) Serena Williams (USA, tennis), Mo Farah (ENG, athletics) and Wayne Rooney (ENG, football) on 02/07/2015.

The advert is on the theme of speed and each athlete is shown performing in their given sport. Shorter 15-second clips were made for each of the 13 athletes present in the video. Footwear sales generated $18.32bn (€16.5bn) in revenue, 59.9% of the total turnover of Nike ($30.6bn, €27.5bn) during 2015 financial year (from 01/06/2014 to 31/05/2015).

Nike: footwear sales generated $18.32bn (€16.5bn), or 59.9% of total sales

• Nike shoes sales generated $18.32bn (€16.5 bn), or 59.9% of the total turnover.
  • Sales of Nike brand footwear increased by 59.1% inbetween 2011 ($11.5bn, €8.1bn) and 2015 ($18.3bn, €16.5bn).
• Sales in North America totaled $13.74bn (12.37, €12.37bn) and represent the largest market for the brand: 44.9% of the total turnover.
  • Nike is the…