Serie A: the mineral water brand Acqua Fiuggi partners with AS Roma until 2017-18

The mineral water brand Acqua Fiuggi has partnered with AS Roma (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 02/07/2015.

Acqua Fiuggi, a brand based in the Lazio region -- the region of Rome -- gets advertising board visibility at the Trigoria training centre and at the matches at the Stadio Olimpico. The water brand will also be used by players of the Roma. Fiuggi will launch an operation, in the coming months, with bottles which include the logo of AS Roma.

"The partnership is based on common interest of the international markets, especially the United States, where Fiuggi has been present for nearly a hundred years," stated the club. The club generated nearly €25m in sponsorship and merchandising revenues during the 2014-15 season.

• CAA Sports, a subsidiary of the US agency Creative Artists Agency, is responsible for finding a main shirt sponsor for AS Roma for the 2015-16 season, the club announced on 12/10/2014.
  • AS Roma seeks an annual allocation of €10m for the shirt space.