Serie A: Pirelli will display its Driver brand on the Inter Milan shirt for away matches in 2015-16

News Tank Football - Paris - News #46615 - Published on
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©  D.R.

The Italian tyre brand Pirelli will display Driver, its international tyre brand, on the shirt of FC Internazionale Milano (Serie A TIM) for the 2015-16 season, the club announced on 07/07/2015.

"This brand won’t replace Pirelli, but will worth together with Pirelli. We want that to be clear: Driver will stand side by side with Pirelli. That’s why the historic Pirelli logo remains on the home kit, while Driver adorns the away kit," explained Guido Maestri, the head of marketing operations of Inter Milan. The 2015-16 away shirt has black and blue horizontal bands to celebrate the 25th anniversary of the victory of Inter Milan in the UEFA Cup (forerunner of the Europa League) in 1990-1991.

Pirelli has been the main shirt sponsor of the club since the 1995-96 season. The contract, valued at €12.9m per year, ends at the end of the 2015-16 season. The group would like to condition the extension of the agreement to the qualification of Inter Milan into a European Cup, according to several Italian media outlets.

  • The marketing and media rights agency Infront Sports & Media is the…
©  D.R.
©  D.R.

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