Brazil: Vasco da Gama launch its own fast food franchise in conjunction with the Sportfood company

Vasco da Gama (Brazilian Serie A) will launch its own fast food franchise, in conjunction with the Sportfood company, announced the club on 01/07/2015.

The new franchise will be present at the national level in various shopping centres, city centres and also from food trucks. The network will offer mainly Portuguese cuisine, said Vasco de Gama. The club are allowing its fans to choose the name of this franchise on social media via the hashtag #FastFoodVasco. The club hope to open its first restaurant in November 2015. "It's a great joy to offer our fans another way to connect with the club. Our fast food chain will provide a new experience to our fans and, especially, other source of revenue for the club. Being the first club of Rio to offer this opportunity brings us great happiness," stated Bernardo Pontes, the marketing director of Vasco de Gama.

The Sportfood company will directly operate the franchises, and award the licences. Sportfood also works, in a similar fashion, with Gremio, EC Bahia, Cruzeiro and Palmeiras (Brazilian Serie A) for the development of club-themed fast…