Bundesliga: Bavarian beer brand Paulaner extends with Bayern Munich until 2020-21

The Munich-based brewer Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for five seasons (2016-17 to 2020-21), the club announced on 08/07/2015.

The agreement is estimated at €3.5m per season. The brand will continue to receive visibility on the LED advertising boards and will continue to be the exclusive beer distributor inside the Allianz Arena (75,000 seats). Paulaner regularly activates its partnership by selling limited edition beers in the colours of the Bavarian club and participating in title celebrations with the famous "beer showers", indicated the club.

The club achieved €117.7m in the sponsorship revenue during the 2013-14 season.

The Paulaner brand enjoys high visibility during title celebrations of FC Bayern Munich

FC Bayern limited edition beers

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