Ligue 1: Yezz (smartphones) remains the back of the shirt sponsor of Bordeaux until 2016-17

News Tank Football - Paris - News #46764 - Published on
©  D.R.
©  D.R.

Yezz Mobile, the American manufacturer of smartphones and tablets, will continue to be visible as the back of the shirt sponsor of FC Girondins de Bordeaux (Ligue 1) during the 2015-16 and 2016-17 seasons, the club announced on 08/07/2015. The agreement was negotiated by the Infront Sports & Media agency.

The company will retain visibility on the LED advertising boards at the Grand Stade de Bordeaux (42,000 seats). Yezz Mobile will be present on the Girondins Tour alongside Girondins players, who will travel the beaches of Aquitaine (South-Western region of France where Bordeaux is situated) to offer sports activities to the public from 29/07 to 16/08/2015. The event welcomed more than 100,000 people during the summer of 2014. "The Yezz brand confirms its desire to rapidly develop its profile amongst consumers and thus become a major player in the mobile phone world," said Robert Schiano, the CEO of Yezz Europe.

The company, which is based in Miami (Florida, USA), was also a partner of LOSC Lille (Ligue 1) in 2014-15. Bordeaux achieved sponsorship revenues of €9.78m sponsorship…

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode